La Fresca Social Content

Saturday, sun and music. La Fresca is the party that keeps Madrid’s weekends fresh.

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Saturdays. Sun. Hits. Great vibes.

La Fresca’s concept parties goes beyond the traditional night out and targets a medium-high income public between 22 and 40 year-olds. It’s formula combines sunny afternoons, exclusive locations, DJ’s and other performance artists.

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Client: La Fresca La fiesta
Services: Graphic Design, Social Media Content, Video
Agency: Bipolar Artist

Briefs

From pool parties on Madrid’s skyline to speakeasy, these events will leave you hooked.

As you can see on the previous video, everything starts on the sketchbook. Once the theme and the location are set, it is time to start all the media pieces: from social media posts, continuous feed design and videos for ads.

The main goal on La Fresca Social Content is to innovate on the graphics, but always keeping in mind the brand’s identity.

La Fresca Social Content

These contagious flyers are fruits of a strict collaboration with all the parties involved.

The theme, the vibe, the space where the celebration will take place, must be reflected and, most of all, must inviting to our lovely guests.

 

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A post shared by La Fresca (@lafrescalafiesta)

 

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A post shared by La Fresca (@lafrescalafiesta)

 

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A post shared by La Fresca (@lafrescalafiesta)