women’secret app
For this project we were asked to create the Women’Secret app. On this specific project my role was mainly of User interface design. I worked closely with the in-house designers of Tendam group and with the User Experience Designer of Motivait.
APPLICATION SCREENS
SPLASH SCREEN
CLUB AREA
PROFILE
CATALOGUE
ABOUT THE PROJECT
Starting point
Women’secret could already count with a web where the user could buy, see the new trends, browse through the collections, and more. The web was already accessible to all users either or not they belong to the WOW club.
There was the need to create an app that could bring the brand and the user closer together and that would reflect the modern needs of the consumers.
With this app, among other things, W’S is able to reach the consumer via another channel, adding a more direct comunicaction and e-commerce.
Other great feature is that the user no longer needs to go to a store to sign up for their club. All the user needs will be covered through his phone.
Goals
The main goal is to create a space to the users where they can receive communications according to their profile, allowing a closer communication with the users.
Create geotagged notifications and also provide exclusive content: fashion trends, campaign videos, lookbooks, etc
Give the users instant information about exclusive offers; shopping history; E-tickets; shop locator; barcode Scan and sign up for the club without having to go to the store
